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FAQ/Common questions we receive:
Q: Which tint should I get - COOL or NEUTRAL/WARM?
A: 
Tint Color and Color Rendition can be a very subjective matter. Different tint Color/rendition may be preferred for different applications, and different people will have varied color preference. All things considered (similar lumen output) most people prefer:

COOL/White/6000K+ is generally preferred for INDOOR/URBAN use as light appears to be brighter due to reflection from the whiter interior surfaces.

OUTDOORS - greens/browns, wildlife, etc will have a dull gray look.
NEUTRAL/4000K+ is generally preferred for OUTDOOR/RURAL use as the green/brown colors of foliage, wildlife etc appear in a more natural color - you see more detail, contrast, better depth perception, and color rendition.
Neutral/Warm is also considered better in smoky/dusty/foggy environments.
Cool/6000K Samples*Neutral/4300K Samples*

NOTE: Today's LED tint offerings are not quite as extreme as the above pics show (Cool is now less blue, Neutral is now less yellow) - but the above is a quick visual to understand the differences between the two tints..

*For light output sample pics for each specific flashlight model we carry...
View side by side objective real-life comparison of the lights (a picture is worth a thousand words!)

NOTE2: Every monitor displays color differently, and every monitor typically has been user adjusted based on their personal preferences - the above pictures were taken using a standard "daylight" setting on camera - and may display on your monitor slightly more or less Cool/Warm than in actuality.

MORE Q/A
Q: Cool/White/6000K or Neutral/Warm/4300K Color LED?
A: Bright blue/cool LED have been around for a while, but due to recent developments in LED technology - we now have a choice in color rendition - with the efficiency of LED! Output color is a personal preference - some people don't like the bluish/cool color of LED preferring the color of light from a typical incandescent bulb, and some people don't like the yellowish/white color of an incandescent bulb preferring the look of typical fluorescent lighting. (see the side-by-side indoor/outdoor pics for more comparisons).

Q: What is Color Temperature/What is "K"?
A: Color Temperature is a measurement in Degrees Kelvin that indicates the hue of a specific type of light source. Kelvin = Kelvin is a unit of measure of Color Temperature - higher color temperatures (5500 K or more) are "COOL" (green–blue) colors, and lower color temperatures (2700–3000 K) "WARM" (yellow–red) colors. LED's have historically been in the COOL range, while incandescent bulb output is WARM.
see also Color Temperature and Kruithof Curve.

Q: I am color blind - will this make a difference?
A: Absolutely, about 8 percent of males, and 0.5 percent of females, are color blind in some way or another, whether it is one color, a color combination... this effects how the user "sees" and uses light. Generally, a color blind user will not see the benefits of the different color tints - and just goes with brighter cool tint regardless of their intended use.
Not sure? Here is a quick test... Ishihara Color Test,

Interesting BBC News article: Do you See What I see?

Can you trust your eyes/Brain? Amazing shade illusion will make you see the light.